Social value: more than donating leftover shortbread
Social value is everywhere in bidding now. Buyers want to know not only that you can deliver the contract, but that you will leave the community, the economy, and the environment better than you found them. And they are putting serious marks behind it.
The trouble is, lots of bidders still treat social value like an afterthought. They throw in a line about recycling, maybe promise to sponsor a local five-a-side team, and hope for the best. That might have worked five years ago. Today, it will sink you.
So what does good social value look like?
It is about substance, not surface. Apprenticeships and training for local people. Supply chain spend that stays in the community.
Programmes that genuinely tackle social issues. Measurable carbon reductions, not vague pledges about “being greener.”
Think of it like a beat. If it does not land, nobody nods along. But when it hits, buyers feel it. They remember you. And most importantly,
they score you higher.
Three ways to step it up:
- Put someone in charge. Social value is not a part-time hobby. Appoint a lead, build a plan, and make sure it is tied into your wider business strategy.
- Gather evidence. Buyers want proof. Collect statistics, testimonials, photos, and KPIs. Keep them ready so you are not scrambling at the last minute.
- Be creative. Social value does not have to mean just jobs and apprenticeships. It could be mentoring young people, running wellbeing workshops, supporting community energy projects, or providing materials to local charities.
Buyers can spot fluff a mile off. A generic “we care about the environment” statement will not cut it. They want numbers, commitments, and delivery plans. If you do not have them, you will be beaten by the bidder who does.
But here’s the best bit: good social value is not just about winning points. It makes a difference. It builds your reputation. It makes your team proud. And it sets you apart in a crowded market.
So next time you are tempted to pad out the section with leftover shortbread from the staff room, think again. Make it meaningful.
Make it measurable. Make it matter. Because social value is not just another question on the tender. It is the proof that you are serious about leaving things better than you found them.